The Indian Supercross Racing League (ISRL) has announced Bollywood superstar Salman Khan as its brand ambassador ahead of the upcoming season. After a highly successful inaugural season, which attracted over 30,000 spectators and 11.5 million viewers in just three days, ISRL is now banking on Salman’s massive fan following to take the sport to new heights. Salman Khan Joins Indian Supercross Racing League.
Salman Khan’s First Motorsport Endorsement
This marks Salman Khan’s first-ever association with motorsports, and ISRL hopes his popularity will push Supercross into the mainstream sports entertainment scene. With his deep connection across generations, the league expects to expand its reach and grow its fan base significantly.
Speaking about the collaboration, Salman Khan shared his excitement:
“I am thrilled to be part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is revolutionary, with a long-term vision. The league offers incredible entertainment, celebrates skill, and creates heroes who will inspire the next generation. Together, we will make Supercross a household name in India and put our riders on the global map.”
A Landmark Moment for Indian Motorsports
ISRL’s Managing Director, Veer Patel, called this partnership a game-changer for motorsports in India.
“Welcoming Salman Khan to the ISRL family is a landmark moment. Motorsports are gaining traction worldwide, and ISRL has firmly placed India on the global motorsports map. With Salman’s presence at races, active involvement, and guidance, we are driving a motorsport revolution that will inspire Indian riders and establish India as a premier Supercross destination.”
A Growing Supercross Legacy
The league’s first season featured 48 top international riders, including legends Jordie Tixier, Matt Moss, and Anthony Raynard, competing across multiple categories. Team BigRock Motorsports, led by India’s Dakar pioneer CS Santosh, emerged as champions, setting a high standard for future competitions. Salman Khan Joins Indian Supercross.
With Salman Khan now on board, ISRL is set to elevate Supercross in India, bringing the thrill of high-speed racing to a wider audience and nurturing the next generation of champions.
